Bumble, Too
Most dating apps obsess over optimization, turning genuine human connection into a checklist. Bumble shouldn’t define itself as just a dating app when it’s truly a platform for romantic relationships, genuine friendships, and professional mentorship. In fact, they want to introduce a new order to online matchmaking across every category.
Bumble is redefining online connection for everyone tired of the balancing act that is a perfectly curated profile. Whatever you’re looking for, it's on Bumble too.
Art Direction & Copywriting
Zoe Rahaim
bumble’s (new) dogma
out of home
experience: bridge your gaps
This experience targets Bumble users in New York City, where somebody can fall in love with the hustle as much as the people, and invites them to Bridge Your Gaps—a social event that brings Bumble’s communities across dating, friendships, and business into one place.
Users who RSVP will be able to save a ticket for the event that permits entry and one free drink. Any drink you order will come with a conversational coaster that encourages people to break the ice.
KGB Bar offers three different experiences as you go up its 3-floor venue. Each room is dedicated to finding your person, your people, or a fellow professional. Bringing these Bumble user experiences into a physical space cements that Bumble wants you to prioritize authentic connections in whatever form.
partnership: we’re not really strangers
