Flock Together
Back home, in Delaware, we host a free, annual jazz festival honoring local trumpeter Clifford Brown in Wilmington’s Rodney Square. This festival is nearly 40 years old, but it lacks cohesive branding.
By redesigning the festival around a symbol every Delawarean already sees as home, the Delaware Blue Hen, Clifford Brown Jazz Fest can be recognized as a homecoming for all of Wilmington, instead of just another local event.
Art Direction & Copywriting
Zoe Rahaim
out of home
team up with local business
60% of businesses registered in Delaware are Fortune 500 companies, yet most of them don’t even operate in the state.
Clifford Brown Jazz Fest wants to partner with local businesses that Delawareans already trust and promote the festival within the community.
Local businesses that sign on to be vendors and promote the Clifford Brown Jazz Festival in their storefronts will have exclusive access to reserved vendor spaces throughout the festival.
socials
merchandise