Reddy, Set, Go
The Chicago Marathon’s flat course makes it one of the fastest races in the world, attracting runners seeking out personal records and qualifying times. In a marathon, ice is the key to a smooth race and smoother recovery. ReddyIce will sponsor the Chicago Marathon, showing people how responsible runners are the coolest runners, and introducing a golden rule: don’t PR your way to the ER.
Art Direction & Copywriting
Zoe Rahaim & Florence Wang
influencer partnerships
As people train for their own races, we’ll partner with running influencers to spread the word on all the ways ice keeps things running smoothly.
Select influencers will receive ReddyIce ice baths to show how ice can be a tool for racing and recovery.
retail ice bags become recovery recipes
pre-race out of home
landing page
As runners count down towards the marathon, ReddyIce wants to provide a digital space for people to learn exactly how ice can help their regimen leading up to the race.
on-course signage
cheering runners on, start to finish
your coolest medal yet
Everyone who completes the Chicago Marathon will be sporting an ice medal at the finish line.
While they celebrate, the ice melts, cooling runners’ core temperatures as they walk away with a cool prize.
post-race cool down stations
marathon merchandise
ReddyIce ice hats and on-course water coolers will be available throughout the race, letting runners and onlookers chill out.
Runners can also take ReddyIce space blankets with them once they leave the course, flooding Chicago with perfectly cooled-down runners ready to celebrate their newest milestone.