(human) hotspots

Giffgaff and The Big Issue are teaming up to tackle the UK’s digital divide and provide pathways out of poverty. (human) hotspots flip a digital connection into a social connection by transforming local hotspots into a physical, human network. Trained volunteers lead their hotspots, creating opportunities for people to gain skills from their own community.

Art Direction & Video Editing

Zoe Rahaim & Samantha Sanders

Copywriting


online

social recruitment

out of home

the (human) hotspots

These hotspots come equipped with customizable, dry-erase boards displaying upcoming or ongoing hotspots .

Every (human) hotspot will carry buttons, notebooks, pens, and tote bags for participants to take their learning with them and display these hotspots’ impact.

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Bumble

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Hooters/WWE