(human) hotspots
Giffgaff and The Big Issue are teaming up to tackle the UK’s digital divide and provide pathways out of poverty. (human) hotspots flip a digital connection into a social connection by transforming local hotspots into a physical, human network. Trained volunteers lead their hotspots, creating opportunities for people to gain skills from their own community.
Art Direction & Video Editing
Zoe Rahaim & Samantha Sanders
Copywriting
online
social recruitment
out of home
the (human) hotspots
These hotspots come equipped with customizable, dry-erase boards displaying upcoming or ongoing hotspots .
Every (human) hotspot will carry buttons, notebooks, pens, and tote bags for participants to take their learning with them and display these hotspots’ impact.

