Reddy, Set, Go
In a marathon, ice is the key to a smooth race and smoother recovery. ReddyIce will be sponsoring the Chicago Marathon to remind participants that responsible runners are the coolest runners, and establishing a marathon golden rule: don’t PR your way to the ER.
Art Direction & Copywriting
Zoe Rahaim & Florence Wang
Video Editing
your coolest medal yet
Everyone who completes the Chicago Marathon will be sporting an ice medal at the finish line.
While they celebrate, the ice melts, helping post-race recovery by reducing their core temperature.
influencer partnerships
As people train for their own races, we’ll partner with running influencers to spread the word on all the ways ice keeps things running smoothly.
Select influencers will receive ReddyIce ice baths to show how ice can be a tool for racing and recovery.
ice bags with recovery recipes, available in grocery stores
pre-race out of home
landing page
on the course, start to finish
course signs cheering on marathoners
post-race cool down stations
marathon merchandise
ReddyIce ice hats and on-course water coolers will be available throughout the race, letting runners and onlookers chill out.
ReddyIce branded thermal blankets will be distributed as runners exit the course, transforming participants into ReddyIce emblems.